MARKS&TRENDSINTERNATIONAL
How we work

Six areas.
One team.

Each capability is designed to work in concert — not in silos. Together they cover the full span of what a broadcast engagement demands.

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01

Global Rights & Licensing

Facilitating strategic agreements with broadcasters to secure valuable media rights and licences across global markets.

  • Rights negotiation and deal structuring
  • Licence acquisition and management
  • Investor-brand matchmaking across global markets
  • Integration support for acquired assets
02

Government Media Relations

Collaborating with governments to strategise media relations and national branding policies for impactful global communication.

  • National media policy advisory
  • Government communications strategy
  • Public broadcasting development
  • Cross-border media diplomacy support
03

Market Research & Feasibility

Identifying global market opportunities and developing efficient, cost-effective business models for new media ventures.

  • Market opportunity analysis
  • Feasibility studies and business planning
  • Competitive landscape research
  • Revenue modelling and cost forecasting
04

Branding & Marketing

Building brands that travel — from launch strategy and PR through to audience development and measurement.

  • Branding strategy and identity systems
  • Marketing campaigns and PR
  • Social and digital marketing
  • Audience research and measurement
05

Legal Consultancy

Expert assistance in regulatory compliance, contract negotiation, and intellectual property protection for media organisations.

  • Contract drafting and review
  • Media, advertising and IP law compliance
  • Regulatory filings and data privacy guidance
  • Partnership and acquisition agreements
06

Advertising & Media Buying

Multi-platform advertising strategies that connect your channel with the right advertisers and audiences.

  • Multi-platform ad campaign planning and execution
  • Audience segmentation and targeting
  • Advertiser, sponsor and agency relationship management
  • Performance analysis and new ad format innovation
Built to work
as one

Rights and legal align on deal compliance. Government relations and branding coordinate on positioning. Research, technical operations, and advertising drive commercial outcomes. Rather than siloed departments, think of this as how a complete broadcast engagement runs — from identifying an opportunity to delivering it at scale.

Let's discuss your next project.

Whether you're entering a new market or repositioning an existing channel, we'd like to hear about it.